Radio Anaylsis

                                                                   Radio Analysis

Radio 1xtra 16:00pm Tim Westwood Show

http://www.bbc.co.uk/programmes/b00v4kd9

Heart Fm Radio Breakfast Show

http://www.heart.co.uk/shows/breakfast/

Asda Radio

www.asda.co.uk/corp/asda-fm.html

Style – content = target audience

Mode of address = positing of audience via formal elements (speech ect..)

Radio 1xtra

Whilst listening to radio 1xtra you immediately hear the distinct difference from any other radio station in the mainstream, this is because the show is aimed at different target and demographic audience.

The BBC state that -  “1xtra Plays the best in contemporary black music, with a strong emphasis on live music and supporting new UK artists. The schedule also offers a bespoke news service, regular discussion programmes and specially commissioned documentaries relevant to the young target audience (15-24 year olds). “

http://www.bbc.co.uk/aboutthebbc/statements2007/radio/1xtra.shtml

There are some clear difference into the way the show is produced by the mode of address towards the audience and with the style content. The presenter style is enthusiastic with lots projection coming from, Westwood creating an intense and party atmosphere when listening.  This contrast with Heart fm radio, which is target towards middle age people and has a more relaxed tone. The playlist in one 1xtra is probably of the most divres sound you will hear on FM radio today.

Playlist + Running Order - The Mojo Show

Bonkers - The king blues  2:30

Kate Perry – Electric Feel 3:29

Mama Do – Newton Faulkner 2:53

Sex On Fire - Alesha Dixon 3.32

The News – 4:00

Fast Car – 4.52

Since U Been Gone – Kelly Clarkson  3:14

 You Know I'm No Good-Arctic Monkeys - 3.44

Feature  - 10 Mins , Empire – Bad Man ( Acoustic ) 2:57 Ella Hogan + Jack Slater 3:18, Mike O’Conor – Those Days 6:57

Stop Me – Mark Ronson 3.57

Beautiful Day by U2 5.04

________________________

Total Aprox = 53.88 min's

Running Order  

_______

Soundbed

Ident

Music

Pre Fade

_______

Ident Intro (  0.07 )

Soundbed duration ( dizz1 02:00 )

Bonkers - The king blues  2:30 (fade out of track - 6’s )

Pre Fade Track -  Sweet Dreams/Beat Again 3.41 

( Greg Ident  0:04 )

 SoundBeds Chillin x1 2:00

 Kate Perry – Electric Feel 3:29 - Pre Fade Track 5’s

Greg shorten ident 0:03

Sound bed  - Dizz1 Here I Come 2:00

Mama Do – Newton Faulkner 2:53

ident Greg Mini 0:04

Sex On Fire - Alesha Dixon 3.32  - Fade out of Song (Talk over) - 10’s

News Ident ( )

News show pre recorded – 3.30 – 4.00 mins duration

News Ident ()

Intro Ident 0:07)

Pre Fade Track – 10’s

Fast Car – 4.52 ( fade out of song  slow and talk over it) – 10’s

Since U Been Gone – Kelly Clarkson  3:14+ You Know I'm No Good-Arctic Monkeys - 3.44

Greg Mini short 0:03

Soundbed Jazz 02:00

Greg Mini Ident 0:04

The Main Feature 10 mins

Intro Ident 0:07 

Soundbed Dizz1 02:00

- Pre Fade Up 10’s

Stop Me – Mark Ronson 3.57

Greg Mini 0:04

Beautiful Day by U2 5.04

Intro Ident 0:07

The running order will be highlight like this for the sound manager to easily understand.

The Mojo Show (Treatment)

Treatment

Working Title: The Mojo Show.

Length: The show will be 1 hour in duration, we will ensure that the myriad desk is set up to play the idents, beds and tracks at the exacted time automatically.

Format: The show will be recorded onto Myriad using the Alice 2000 desk. The pre-recorded show will then broadcast live via Ustream.tv. All the idents and beds were pre-recorded using a Zoom Mp3 recorder and edited on Soundtrack Pro. The Promo will be shot using Sony AA DV camcorder and then edited using Final Cut Pro.

Target Audience: The target audience for our show is 15 – 25 years old. All the music content is either live performances, acoustic or covers from a variety of famous artist. The physiographic research tells us our audience are really passionate about their music and would like to hear their favourite artist perform unconventional tracks. The target audience is similar to radio 1 and radio 2 as the artist chosen is usually played on this stations. The show will be broadcast around Stratford College and on the Internet. The content will be shown on facebook and youtube, these are sites aimed at our target audience.

Synopsis: Greg Martin, Jack Dargov and James D’arcy will present the show. The show is aims to play unconventional music, from modern and popular artist. The genre of music is very diverse from artist like Thinchy Stryder to the Arctic Monkeys. The entire track selection is very up to date and modern. The show is aim at people that are passionate about there music and don’t want to hear artist being auto tuned by their record labels and want experience the raw sound from the artist. In such the presenter will discuses in light hearted and informal debate about the tracks intelligently, and advice the audience of artist we like, promoting events in the local area where they can listen to similar music. With the recent successes of radio 1 live lounge CD that has just realised 5^th Vol CD, show there is an growing demand for the music. Our main feature is (Up and Coming Artist) we get 3 up and coming artist to perform. Then the audience will vote on there favourite intern donate money to CIN. The Video of their performances will be post on our Youtube and Facebook page. This cross-media platform of our station, will give our audience more interaction with the radio station.

Style: The style of the show will be informal and light-hearted chat with some banter, however our tone will be charm and relaxed as this is a lunchtime show.

Feasibility: The show is very feasible to create, we’ve understood our target audience well this will be shown in our research.

Budget: There is no budget.

Deadlines: 5^th November.

Secondary Research (Subcity)

I've done some audience research on youtube and the internet, as this is where our target audince spends most of their time. and to found out wether there is actually a market for this genre of music?

We would like to play dance music, but more specifically dubstep and drum and bass. The results of my research were promising. UKFdubstep and UKFdrumandbass are the leading promote of the dubstep and drum and bass on youtube at the moment.  On youtube you can find out whether people like or dislike certain tracks, it allows them to comment their opinions and  shows the popularity of a track with viewing figure for a individual tracks.  This can be used as a great resource for our playlist selection, giving us ways to improve our station to suit the target audience.  

Ukfdubstep: 2,145,044 channel viewers and 41,538,970 total upload views and 105,395 Subscribers.

UKFDrumandbass: 1,240,486 channel views, 25,448,452 total upload views and 73,469 Subscriber.

This results from the site show there is a massive audience for this genre of music and people are egger to hear more as shown by the amount of subscribe devoted to the channel, this evidence give us more incentive to produce this style of radio station.

I’m comparing our station to radio 1xtra; as it is most similar to our station because of it's similar format, style, playlist and most importantly target audience on air at the moment in the mainstream radio broadcasting network.

Here are some listing figure I found from the bbc.com/radio/siteusage site, it dose some positive figure although bbc radio 1 figure dominate, the radio 1 xtra figure. We have to take in to consideration that radio one is analogue channel and 1xtra is exclusive to DLB radios and internet, because of this it heavily decrease its reach. Also we have to be realistic we are targeting a niche demographic, but at the same time are trying to expand that market into the mainstream. This is a step that the BBC have already taking implemented by combining radio 1xtra with radio 1. Radio 1 is taken over by 1xtra at a night time, on a Thrusday, Firday and Saturdays which is what most young adult would consider ‘party night’.

Here is evidence of this as show below is the Saturday night schedule from the radio 1 from 7 Pm onwards is just 1xtra presenter and shows.

http://www.bbc.co.uk/radio1/programmes/schedules/england/2010/10/09

 

Treatment (Subcity)

Treatment

Working Title: The title of our radio broadcast will be Sub City.

Length: The length of our radio show will be 60 minutes.

Format: The radio show will be recorded on the Myriad desk, along with the idents. The vocals for the radio promo were recorded on the Myriad desk, but the music featured in the promo was recorded on an apple Mac laptop and also edited on Soundtrack Pro, also on the laptop. The video promos were recorded on Sony HD DV Cameras and then edited on Final cut Pro. The sound output from the Myriad desk will be in Stereo format.

Target Audience: The target audience for our show will be 15 to 25 year olds. This is because the music genres we have chosen to include in our show are most popular within these age ranges. Also this target audience is the same for Radio 1 and Radio 1 Xtra; which are the closest shows to relate our audiences with.

Synopsis: The Sub City show will be based on playing none mainstream Dubstep and Drum and Bass music that will attract the target audiences because these types of music, especially dubstep are not as commonly played on the radio as most other genres. The idea of Sub City is to play these genres of music to the largely growing audience, as well informing them of upcoming events and gigs that they can go to and hear these types of music live. The show will also include a news clip which will offer information that is relevant to the target audience ages; as well as a section of the show where we talk about children in need. A live feature of the show will be an interview with an up and coming Dj who will also announce the winner of the Sub City challenge (pre recorded video).

Feasibility: The show is very feasible to create. We are all passionate about the music we have selected to play, and we understand how our target audience will react to this type of music. We have also created a YouTube channel and Face Book page which have both received positive support and feedback from many members of the general public. The music was all easily accessible because we already had most of the songs because it is music that we enjoy listening to anyway. We ran through the show many times and each time seemed more successful than the previous, so we are more than ready to commit to the live show.

Budget: The creation of this show will not need a budget.

PSB and Commercial Radio

PSB and Commercial radio

Commercial and PSB radios...

PSB

In the UK the term PSB refers to broadcasting for the public benefit rather than purely for commercial reasons, the regulator body OFCOM, specifies that only certain TV and radio broadcasters fulfil certain requirements as part of their signed agreement for them to broadcast at all. All the BBC’s TV / Radio channels have a public service remit, even those which are digitally formatted.

 Also, all other channels on terrestrial analogue TV – ITV, Channel 4 and Five are in a contract to provide public  service programming , they have to do this because they can be freely viewed all across the nation for free basically. Recently introduced ‘third tier’ of almost 200 community radio services are specially recognised by Ofcom for being providers of public service broadcasting.

Commercial

Commercial Radio’s are awarded with a licence from Ofcom to allow the broadcast in their given areas, they are tested and nominated through which radio station is the best, and they call this procedure ‘A Beauty Contest’. Stations submit highly detailed applications containing their proposed format .With that, Ofcom can choose if it is suitable for the area and if that genre of station is needed.

The majority of stations in the UK broadcast to a city or a group of towns within an average radius of 20 – 50 miles, second tier regional stations cover larger areas, such as West midlands. The normal genre of these stations is pop, but in different cities the music taste is catered for them and on digital radio.

In most cases of working as an independent company, a lot of the local stations are owned by larger radio groups which broadcast to many different areas. The largest radio operator is ‘Global Radio’.

The Mojo Script V3 + Subcity Script

Subcity - Written by Charlie Sloan 

Sub city 2^nd practise script

Charlie: The time is.... you’re listening to Sub City FM and we’re kicking the show off right now with

Nero Innocence (3:40)

James: We’ve got some big weekend tracks coming up in the show. Later on we’ll be talking to Greg Martin about upcoming events; I’ll be chatting to you about what YOU can do for Children In Need, and what we will be doing here at Sub City FM.

(Leave Nero Innocence to play through)

Charlie: That was one of Nero’s best ever releases, you would think that you can’t get many bigger tracks than that, but here’s Nero’s new exclusive release me & you.

(Play Nero me & you) (4:43)

Charlie: Make sure you listen out for the rest of the tracks from Nero’s new album on Sub City, but if you can’t wait that long, then check out our YouTube channel.

(Leave Nero me & you to play through)

James: Don’t forget to text us on.... tell us what you’re doing, where you’re going, or just to say hello.

James: This is also another hot track right now, the new release from the brand new producers Gemini, this is Blue. Check this out on the YouTube channel and leave a comment.

(Play Gemini – Blue) (2:33)

(Towards end of the song. Charlie: We’ve had some texts in. Big up Sub City, loving the tracks. Been searching for that Nero track for days, thanks Sub City, love Kirstie. Last week you played two Netsky tracks. Please play more! From Dave in Birmingham. Don’t forget to email us at Subcityfm@stratcast.com.

Play ident (14 seconds long)

Play long sound bed for this chat.

James: We’re now joined by our very own promo specialist Greg Martin telling us all the hottest events in around Birmingham.

Greg: ............

(Charlie and James have a conversation with Greg about events)

Charlie: In a short while we’re going to be coming back to talk about the very big event coming up, Children in Need, but first here’s Dj Die & Interface Ft. William Cartwright – Bright lights (Netsky Remix)

(Play Dj Die & Interface Ft. William Cartwright – Bright lights (Netsky Remix) 2:30)

James: Keep a look out for anything that Netsky has been involved in; it seems to be that anything he touches turns to gold.

(Leave Bright lights to continue playing)

Charlie: Before we come on to the subject of Children In need, if anyone has any suggestions, or anyone out there is already doing something for the big event, please let us now on .....

James: So it’s time to talk about Children In Need. Every year for the past few years, Stratford College has got involved with the national event, and created its own shows and dedicated an entire assignment towards the event called ‘Stratford College does Children In Need’, raising awareness and funds for the cause. I believe last year they successfully raised £722.50 (check if correct?) and this year they hope to match those figures, and raise them even higher.

Charlie: What can people do to get involved with the show then?

James: Well people can come along down to the Media Department and donate anything they can to the charity. They can come along and help, possibly getting very messy or wet; or just help out in any way they can, and showing support to the cause. If people can’t make it down to us here, then they can always tune in to listen or watch in different areas of the college, and of course on the internet: (read out website address).

Charlie: (Read out any texts we may have had on the C.I.N subject.)

Charlie: Well D’Arcy since we’re on the subject of C.I.N I think we should mention what we did here at Sub City for the cause.

James: (talks about the sub city challenge) and we will be finding out the winner of that challenge later on in the show; but first let’s just play some music man, I’m feeling a bit of Sovnger, what you saying Charlie?

Charlie: yeah man Sovnger’s good, here’s Sovnger Breathless.

(Play ident)

(Play Sovnger Breathless) (5:29)

(A few seconds into the song Charlie speaks)

Charlie: We know this one is a little different.... but we think you’re gonna like it.

Charlie: Coming up next we’ve got the news, but first just listen to this banger.

(Song finishes)

(Play news ident)

Lewis: (Lewis reads out the news) (approx five minutes)

(Play sub city ident)

James: This next song is a big track, by the very talented and diverse Plan B; made even better with a remix by Netsky. This is The Recluse.

(Play Plan B The Recluse) (4:57)

Charlie: I was gonna play a Rusko track, but because of that song I think I wanna carry on with the Netsky stuff. Here’s Netsky Secret Agent.

(Play Netsky Secret Agent) (5:35)

(Move straight into Netsky Lost in this world) (6:41)

Charlie: That track you just heard was a pure work of art. This guy is from Belgium originally, started out over a year ago now, but is fast becoming the hottest drum and bass producer in the world! Since moving to London he’s signed with Hospital Records, a big drum and bass label. And if you like Netsky, then you should definitely check out other artists signed to their label. Another one from Netsky for you now, this is Lost in this world.

(Half way into song when it breaks into a quiet beat)

James: After this song we’re gonna give you a quick recap on the C.I.N info, and then we’re gonna play you a baseline/dubstep track, stay tuned.

(Let song continue)

James: (recap on previous C.I.N info, and updated info)

James: This is Tek One vs A1 Bassline – Arrakis 97’. Enjoy! All I need to say with this one.

(Play Tek One vs A1 Bassline – Arrakis 97’) (3:09)

Charlie: Here on Sub City we feel it’s very important to promote new UK talent, and I’m talking about the music sense, not just fit girls. So now we’re gonna have a chat with one of Birmingham’s biggest up and coming Dj’s and Producer’s, Aaron Snipe.

James: So Aaron tell us a bit about you.

Aaron: (Answers)

Charlie: So at the moment you are based in Stratford but are you hoping to broaden your horizons in the future and make it national or maybe even international?

Aaron: Answer

James: So what have you got coming up, music wise?

Aaron: Answer

Charlie: We recently came to one of your gigs at Chicago’s in Stratford in aid of Help for Heroes and that gig was massive, so how does it feel to bring your music to the masses?

Aaron: Answer

James: Aaron is going to stick around with us until the end of the show and he is going to pick the winner of the (feature when the public say their favourite dubstep youtube comment).

(The presenter will read out texts that we receive about Arrons last gig saying how much of a success it was.)

Charlie: So D’Arcy earlier we talked about the sub city challenge, and what you and Greg had to do, are you ready to find out who won?

James: What d you think? Come on man tell us, bet let Greg down gently; he’ll be gutted to know he lost. That drop in Costa was scattier than the library one.

Charlie: Ok Aaron you can read that card now, see we’re so professional here we printed out the winner.

Aaron: The Sub City challenge winner is.....

Charlie: We’re gonna finish the show there, but we’re gonna leave you with a classic tune to listen to whether you’re driving, working, relaxing, no matter what you’re doing. This is Chase and Status – Take me away.

(Play Take me away) 

END.

__________________________________________________________________

The Mojo Show - Written By Daniel Watts

The Mojo Show

Ident Intro (  0.07 )

Soundbed duration ( dizz1 02:00 )

Greg: Hello and Welcome to the first ever mojo show on Vibes presented by myself Greg Martin, and joining me are Jack dargov.

Jack: Hello

Greg: and James D’Arcy

James: Hello

Greg: We’re going to be playing some of the best in acoustic, chill out music and live performance tracks from around the world.

James: We want to hear you’re thoughts on the tracks today and any requests, you can either let us know by texting, email us or chatting on our facebook.

Jack: here we go with the first track, a great party tune in an acoustic style by The King Blues, covering Dizzy rascal’s Bonkers.

Bonkers - The king blues  2:30 (fade out of track)

Greg: That was bonkers by The King Blues, an excellent tune to start off the show, 

Jack: We’re going to bring the tempo up now, with a brilliant track from Tinchy Stryder covering  – Sweet Dream / Beat Again by JLS. This track also feature Amelle Berrabah, with amazing vocals doing the track justices. I have to say this has to be my favourite track on the playlist today.

Jack: (  Thoughts on the track ….. improvised  debate )

Jack: Anyway I think its time you have a listen to this awesome track  - Pre Fade Track

James: Katy Perry and Newton Faulkner coming up later in the show so stay tuned.

Sweet Dreams/Beat Again 3.41  

Mini Ident ( Greg Ident  0:04 )

 SoundBeds Chillin x1 2:00

Greg: You’re listening to The Mojo show on Vibes the Time is __________, on Friday the _______

Jack:  I think its time for the next track,

Greg:  yeah, as promised earlier were playing Katy Perry performance of MGMT Electric Feel, personally I’m glad she’s preformed an acoustic version because it just shows how diverse of an artist and true talent she really is.

Debate about this track between everyone. 30’ seconds

James: Right then, let’s pay it. – Pre Fade Track

Jack: Any requests text in or email us, or you can chat to use on facebook.

Kate Perry – Electric Feel 3:29

Mini Ident ( Greg shorten 0:03 )

Soundbed  Dizz1 Here I Come 2:00

Read out Text, email, facebook status do any shout outs, (Make them Up if needed)

Greg: Explain what’s coming up in the show,

- Talk about Children in need

- Exclusive Track being played from up and coming artist (competition) , other presenter joins in conversation.

- Talk about the news coming up at half past.

Jack: Anyway here’s another one of my favourites, Newton Faulkner with Mama Do, one of the most soulful tracks, I’ve heard in a while.

Mama Do – Newton Faulkner 2:53

(ident Greg Mini 0:04)

Sex On Fire - Alesha Dixon 3.32  - Fade out of Song (Talk over)

Greg:  The last song you just heard was Sex On Fire - Alesha Dixon and now over to Lewis Butler with the News.

News Ident ( )

News show pre recorded – 3.30 – 4.00 mins duration

News Ident () + Mini ident ( Intro Ident 0:07)

Greg:  Greg announce the request tracks, Tracey Chapman – Fast Car!.

Jack: (Give his opinion on the song, little debate about the song between guest.)

James: Okay I think its time to play this track then – Pre Fade

Fast Car – 4.52 ( fade out of song  slow and talk over it)

Greg : Coming up at quarter to 1, Is our up and coming band performance’s live stay tuned to The Mojo Show.

Topic of the day, Talk about up and coming events acoustic performance Greg martin has all the information.

Talk about any gigs you’ve been to recently or live performances

Jack: Right now we have Since U Been Gone, being preformed acoustically by the extremely talented Kelly Clarkson, love this track, and I’m sure you will too.

Since U Been Gone – Kelly Clarkson 3:14 4.05 + You Know I'm No Good-Arctic Monkeys - 3.44

Mini Ident ( Greg Mini short 0:03) Soundbed Jazz 02:00

Greg: you just heard the Arctic Monkeys Covering, Amy Whinehouse song You know I’m No Good.

James: (Talk about how much you love the arctic monkeys so much)

Greg: Introduce the feature talk about it in a lot of detail Other Presenter shall join in.

Greg Mini Ident (0:04)

The Main Feature 10 mins

Intro Ident ( 0:07 ) + Soundbed Dizz1 02:00

James: Well that was the live performances we record so guys what were your thoughts on the track?

-       The Presenter Discuss between themselves

-       Tell people to vote in how they can vote what its for ect.

Greg: Well anyway, here are some more songs for listening pleasure another chilled out track from Stop Me – Mark Ronson

- Pre Fade Up 10’s

 Stop Me – Mark Ronson 3.57

Mini ident ( Greg Mini 0:04 )

Greg: You’ve been listening to The Mojo Show here on Stratcast, I think we’ve just about got time for one last track now, hope you’ve enjoyed the show and have a great weekend.

Jack: Don’t forget to vote on who you would like to win the out of the up and coming artist give them the chance perform live on children in need.

James: Yes and here our final song request by Paul on the text lines ask us to play Beautiful Day by U2 live. 

Beautiful Day by U2 5.04

Intro Ident 0:07