Radio 1xtra 16:00pm Tim Westwood Show
Heart Fm Radio Breakfast Show
Asda Radio
Style – content = target audience
Mode of address = positing of audience via formal elements (speech ect..)
Radio 1xtra
Whilst listening to radio 1xtra you immediately hear the distinct difference from any other radio station in the mainstream, this is because the show is aimed at different target and demographic audience.
The BBC state that - “1xtra Plays the best in contemporary black music, with a strong emphasis on live music and supporting new UK artists. The schedule also offers a bespoke news service, regular discussion programmes and specially commissioned documentaries relevant to the young target audience (15-24 year olds). “
There are some clear difference into the way the show is produced by the mode of address towards the audience and with the style content. The presenter style is enthusiastic with lots projection coming from, Westwood creating an intense and party atmosphere when listening. This contrast with Heart fm radio, which is target towards middle age people and has a more relaxed tone. The playlist in one 1xtra is probably of the most divres sound you will hear on FM radio today.
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