Primary Research (The Mojo Show)

Primary Research for The Mojo Show.
The following questions were asked to fifty people who we believed were between the ages of 15 and 25, which was the target audience for the mojo show.
1: Would you be interested in listening to a band or artist cover an acoustic version of current and recent chart tracks?
2: How old are you?
3: Do you listen to the radio?
4: What station do you listen to?
5: Would you prefer to hear a large variety of acoustic coverings, or mostly covers of chart music?
6: If this acoustic show had only a one hour slot, what time do you feel would be most suitable?
7: Would you find it appealing to hear a ten minute feature on a band, which will also be performing live on air?
8: If a radio station was created that solely played acoustic covers, would you listen to it?

Analysis of questions:
Question 1 proved to be very positive towards the creation of the acoustic show, with 37 of the 50 agreeing that they would be interested. This is great because it is a clear majority of the people we asked agreeing with the idea for our show design.
Question 2 was the general age question. We asked this second because it was more important that people were interested in acoustic music before hearing their age. The highest collected number was 16 people being the age of 19. Followed by 12 people who said they were 16 years old. Then in third place were 17 year olds with 10 people saying they were that age. From the people asked I still feel that the target should remain between 15 and 25 year olds as these were still the people that answered the questions, and follow the same demographic.


In question 3 we asked the 50 people if they listened to the radio. Positively 43 of the people said that they did listen to the radio, leaving only a very small 7 who said they did not. This of course is a good sign for us as it indicates that those who may be interested in the show already listen to the radio; and therefore do not need encouragement to tune in without wanting to.
Question 4 was a follow on from question 3, in which we asked the 50 people what stations they chose to listen to. From the 43 who said they listened to the radio, 41 said that they listened to radio 1, leaving the other 2 saying that they listened to BRMB. This works in our favour as our target audience is the same as radio 1’s, and similar to acoustic music, radio 1 has the live lounge which plays acoustic covers. This then indicates further that the mojo show can be successfully received from our target audience.


The purpose of question 5 was to see if people wanted to hear only acoustic covers of chart music, or a whole variety of acoustic covers. The results of this were that 30 said that they would want to hear a variety of covers, 15 said that they would only want to hear chart covers; and 5 said that they would be happy to hear both. This also is fine for us, because we can take the 30 as definite positives for our show, but can also choose to accept the further 5 as agreeing with varieties of music, helping create a better range in our show.
In question 6 we wanted to see what the public thought would be the ideal time to air the hour long show. 24 of the 50 said that the best time would be between 4 and 5 p.m. 20 people felt that a 7 p.m. to 8 p.m. time slot would be best, followed by 5 who thought that 1 to 2 p.m. would be best, and 1 person who wanted it to be from 9 until 10 p.m. We would choose to accept the highest majority of the public, which was 4 until 5 p.m. this would be the most suitable time for us to air the show, and would be the most likely time to attract the most optimal viewers.
Question 7 was intended to find out if people were interested in hearing a ten minute feature of a live band. Perfectly for us, all 50 of the people asked agreed with this feature. This obviously means that if we were to make the show then it would go ahead with the feature of the band.
Finally we used question 8 to see if people would listen to a radio station that was created, playing specifically acoustic covers and nothing else. 44 of the people asked said that they would, 3 people said that they would give it a try and 3 people said that they would not. We were very happy with this result as the very minute 3 people who said they would not listen, were heavily outweighed by both those who said they would listen; and also those who said they would try it out.